about us
Built by people who have run co-op programs from the inside.
Our team has spent two decades in Tier III co-op and compliance, as agency operators, as certified digital agency partners and as OEM program administrators. We built Clarity because the tools we were handed in those jobs never did the work.
our vision
What we stand for.
A dealer network’s advertising should be reviewable in the time it takes to run it. Every finding should carry the rule it came from and the evidence behind it, so a dealer can see why and a program manager can defend the call. Compliance done this way protects the brand and treats dealers fairly at the same time.
our mission
What we’re here to do.
We are replacing the manual review queues, spreadsheets and email threads that Tier III programs still run on with one platform for pre-approval, claims, monitoring and network reporting. Every review is AI-assisted and human-confirmed, and every outcome is logged where corporate, regional and dealer users can all see it.
The programs we’ve worked inside
Team
A small team with deep program experience.
Our team comes from co-op administration, dealer agency operations and software engineering. Several of us have sat on the OEM side of a claim dispute, and several have sat on the dealer side.
Life at Theo
Clarity is built by the team at Theo.
Theo is an agency in Portland, Oregon, and the people behind Clarity work there. Here they are at the whiteboard, on the water and around the table.
40+
People on the Theo team, working out of Portland, Oregon.
20 years
In Tier III co-op and compliance, as agency operators, certified partners and OEM program administrators.
BRANDS OUR TEAM HAS WORKED WITH
2 products
Co-Op and Governor, both built and supported by the same team.
