Gauge
Where your dealers are actually spending.
Gauge is the reporting technology inside Clarity Co-Op. It reads claim and pre-approval data across the dealer network and reports utilization, compliance, approvals and channel mix for any level of the org tree.
ASK THE NETWORK
GAUGE
>
How many dealers stopped running print this year?
ANSWER
412
dealers, down from 1,140 last year
PROGRAM UTILIZATION
58%
CLAIMED THIS YEAR
$1.9M
OPEN FINDINGS
53
12 Category A
REPORTING VIEWS
Corporate
01
Regional
02
Dealer
03
CHANNEL MIX BY MARKET SIZE
TOP 10 DMA
DMA 11–25
DMA 26+
SEARCH
LINEAR TV
AUDIO
SOCIAL
STREAMING
MEDIA MIX OVER 18 MONTHS
Streaming, rising
Broadcast, falling
inside gauge
One network, read from corporate down to the store.
Gauge turns claim and pre-approval data into the reports a program team runs every quarter.
01 / 05
Roll up the org tree
Every claim and pre-approval rolls up from dealer to region to corporate. Each level sees the same numbers, filtered to the stores it owns.
Network view
02 / 05
Track utilization
Utilization shows how much earned funding dealers have claimed, by region and by month, so program teams see unused money before it expires.
Funding
03 / 05
Read the channel mix
Gauge shows where co-op dollars went by channel and which channels gained or lost share against last year.
Channel mix
04 / 05
Find what top stores do
Compare selling efficiency against media mix for every store. The mix of the top performers becomes a benchmark a region can hand to a dealer.
Benchmarks
05 / 05
Check the AI
Gauge reports alignment, appeal, overturn and autonomy rates for Optic. Each rate shows its numerator and denominator, so it can be checked before anyone quotes it.
AI accuracy
Three questions a program team asks every quarter.
01
Where did spend shift this quarter?
Gauge reads claim and pre-approval data across the network and answers plain questions, such as where spend shifted this quarter or how many dealers stopped running print. Answers come back as a number and a chart you can share, without a report request to your analytics team.
02
Which channels are gaining, and where?
See channel adoption month by month across 18 months or more, by region and by dealer tier. The same view shows where dealers spend that the program does not cover, which is useful input when the next program is being designed.
03
What do the top performers do differently?
Compare your best-performing dealers’ media mix against the rest of the network. The gap gives you concrete input for incentive design and program defaults, and gives regions a benchmark they can hand to a dealer.
Every rate shows its numerator and denominator.
Gauge reports alignment, appeal, overturn and autonomy rates for Optic. A program manager can check each number before quoting it.
ALIGNMENT
94.1%
1,129
1,200
Human reviewer agreed with Optic
APPEAL RATE
3.2%
38
1,200
Verdicts a dealer appealed
OVERTURN RATE
0.8%
10
1,200
Verdicts changed on appeal
AUTONOMY
71.5%
858
1,200
Verdicts that needed no human step
