Clarity Co-Op
Run the whole co-op program on one record.
Clarity Co-Op runs funding, pre-approvals, compliance scans, FTC price checks, claims and reporting for OEM co-op programs. Dealers work in the same system, so every claim traces back to its budget and its approved creative.
Built by a team behind 15 OEM co-op programs and 3,500+ US dealerships
How it works
How a submission moves through Clarity.
01
Dealer
Submit
Dealers upload creative or a vendor invoice through one guided form, without saying where the creative will run.
summit_apr_1080.png
Uploaded to the Summer lease campaign
02
Optic
Review
Optic checks every asset against every OEM rule and returns a verdict with the rule it applied, the evidence and the fix.
Approved for all 6 channels
Approved
Rule, evidence and fix attached
03
Clarity team
Resolve
Our support team handles edge cases and appeals, and a person reviews every appeal before a strike stands.
Appeal reviewed by a person
Strike removed
Decision logged on the finding
04
Gauge
Improve
Rulings and appeal outcomes feed back into Optic and into the program reporting in Gauge.
Reviewer agreement with Optic
94%
Legacy vendors vs. Clarity
FAQ
What does Clarity do?
Clarity manages OEM dealer co-op advertising programs end to end: AI pre-approval of creative, claims processing, live compliance monitoring, and network analytics. One platform for the OEM team and every dealer in the network.
How is this different from the legacy compliance vendors?
Legacy vendors rely on manual review teams, which means slow turnarounds and vague rejections. Clarity uses AI to review submissions in 12 to 24 hours and tells dealers exactly what to fix. Monitoring runs continuously instead of at audit time.
Do dealers need training to use it?
The submission flow is built to be simpler than the process it replaces. We also handle onboarding directly: live training, role-based webinars, a searchable knowledge base, and a 24/7 AI assistant inside the platform.
How does compliance monitoring work?
Optic captures live dealer ads, websites and pricing on a continuous schedule, checks each one against your program rules, and flags anything that needs attention with the fix attached.
How long does implementation take?
A typical transition runs about 16 weeks from award to pilot: discovery and data transfer, platform setup and AI customization, then dealer testing and a soft launch with select dealers before full rollout.
