Optic
AI judgment on every asset, before and after it runs.
Optic is the AI review technology inside Clarity Co-Op. It reads image, video, audio and copy across every channel a dealer buys, and it runs pre-approvals, compliance scans and claims.
inside optic
One asset, from first upload to paid claim.
Follow a single dealer ad through Optic, from the first read to the claim it supports.
01 / 05
Read the asset
Optic reads image, video, audio and copy the way a trained reviewer does. It finds the offer, the disclosure, the logo and the vehicle in every frame.
Before it runs
02 / 05
Check every rule
Each asset is checked against your brand standards and MAAP rules. Every verdict cites the rule it applied and the evidence it found.
Before it runs
03 / 05
Clear it by channel
Dealers upload without naming where the asset will run. Optic shows which channels it clears, which rule blocks the rest and the fix to resubmit. Approvals last 90 days.
Before it runs
04 / 05
Scan what is live
After launch, Optic scans dealer websites and live ads against the same rule catalog. Findings are grouped by asset, so one replacement clears every finding on it.
While it runs
05 / 05
Check the claim
A vendor invoice becomes one claim per line item. A claim tagged with a pre-approved asset skips the creative re-check, so it clears faster.
When it is paid
Optic reviews the same asset at three moments.
01 · BEFORE IT RUNS
Pre-approvals take one upload.
Dealers upload creative and name the campaign without saying where it will run. Optic judges every asset against every source, shows the sources it clears and the rules that block the rest, and approvals last 90 days.
02 · WHILE IT RUNS
Live ads and websites are checked after launch.
Optic scans dealer websites and live ads against the same OEM rule catalog. Findings are grouped by asset, so one replacement clears every finding on it, and a person reviews any appeal before a strike stands.
03 · WHEN IT IS PAID
Claims start from the vendor invoice.
A dealer uploads the vendor invoice and Optic turns each line item into its own claim. Tagging a pre-approved asset skips the creative re-check, so those claims clear faster and fewer come back denied.
Every asset is judged against every OEM rule.
Optic reads dealer creative the way a trained reviewer does. It checks each asset against your brand standards and MAAP rules, cites the rule it applied and shows the evidence. The verdict is applied the same way whether the asset arrives as a pre-approval or attached to a claim.
[RULE]
Disclosure text must be legible at the size the asset runs.
[EVIDENCE]
Disclaimer measured at the bottom left of the frame, below the print minimum.
[SOURCES]
Paid social
Clear
Search
Clear
Video / OTT
Clear
Website
Clear
Blocked
Out of home
Blocked
[FIX]
Enlarge the disclaimer, then resubmit for print and out of home.
